Keegan Adams is essentially the partnership of 2 people (Keegan and Adams) and therefore the logo should show a connection and complement the 2 names. The colours and the way the words are written should help to define this. We are a recruitment company with an emphasis on Banking, Finance and Professional Services. We will assist with the recruitment of senior level executives through to support staff for both temporary and permanent needs of the client. We will also specialise within the Sales and Marketing field so whilst we need to represent a fairly conservative and professional service, we also want something vibrant and rich whilst keeping things simplistic and clean. Our business is about people and relationships, we are connecting professional business people together, and to do this we need to show a strong understanding of both the client and candidate requirements. We would like a touch of class that would look good as a logo that transfers to the web, business cards and of course paper. Keegan and Adams should be the main focus of the logo however the word recruitment should not be hidden as that is who we are and what we do, and do well.
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Our target audience is usually C level and above, senior level Executives/Managers of professional business services within small to medium organisations and of course line managers and senior level HR staff of larger organisations. As mentioned our main focus is within the Banking, Finance and Professional Service market, however we also work quite heavily within the Sales and Marketing area. Our service will offer opportunities to both temporary and permanent job seekers and we can assist in the search for senior executives or support staff. We will offer people a personal service where we get to know both our clients and candidates to ensure that we fully undertand them and what will make the right match.
As previously mentioned we want this to show a unique but complimentary partnership between both Keegan and Adams and this is where the main focus should be. We have already had some logo's done for us and we actually preferred Keegan Adams written in lower case, but this was mainly for the creative way that the name could then be written. We are open to both but would like something that shows that we are different and not too conservative, hence the need for something vibrant, rich but professional and classy. We would like something simple but striking and eye catching and of course something that people will remember. We are about positivity, openess, honesty, creativity and integrity. We will be easy to approach and provide a simple but outstanding service. We are experienced recruiters who have a wealth of knowledge and want to share it. PLEASE DO NOT USE JIGSAW PIECES AS IT IS A VERY COMMON THEME IN OUR INDUSTRY.