We are a parking management platform that uses cameras to stream real time occupancy data to parking lot operators (both municipal and private parking companies), allowing for better analytics on enforcement and pricing.
As we are selling to government and conservative, blue collar parking types, we can't be too crazy- especially because we are an extremely young (literally, our average age is 23) startup trying to seem credible. However, other brands in the parking industry are quite boring and we want to be more exciting than that.
We want to be seen as the tech savvy future of parking, but not in a ridiculously radical way. Clean and beautiful is the key.
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We want to seem intelligent, clean, somewhat friendly but also slightly badass. The name is Spotwise, but feel free to try SPOTWISE or spotwise. Choose beautifully simple fonts with just the slightest tinge of character.
We are interested in seeing designs that attempt to incorporate an owl or a non-creepy looking eye, but do PLEASE DO NOT FEEL LIMITED TO THIS. Further, do not feel limited by the colors or any of the other guidelines I've given if you feel that you've got a killer idea. We're open to others but that's what we've been thinking. I don't want to limit your creativity if you have a significantly better idea; just make sure it makes sense.
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