Santa Fe Labor Company / Santa Fe Labor Co.
Santa Fe Labor Company is the new name of a skilled & general labor temporary staffing company, formerly called Buffalo Builders. The labor company has long been the sadly neglected little brother to our clerical staffing business, Santa Fe Staffing. Visit santafestaffing.com to get an idea about our design tastes and how your design for SFLC might complement the SFS brand, even as it allows room for SFLC to grow up and establish an identity in its own right.
Our primary audience includes representatives of the construction businesses that pay for our services, with specific personnel titles like: owner, contractor, project manager, site superintendent, foreman, etc. Many of them work on site, but some of them wear a shirt & tie to work.
Our secondary audience is candidates for employment by SFLC: skilled laborers, including carpenters, framers, heavy equipment operators; and general laborers, whose work includes site clean-up, landscaping, janitorial work, and other largely unskilled labor positions.
Open to image-based or text-based logos, but NO CLIP ART, and stay away from Santa Fe cliches (no full-pastel color palettes; no kokopellis, no zias, no adobe buildings, please). Any ideas for a tag line to accompany the name will be appreciated. (Compare our big sister company's name & tag line, "Santa Fe Staffing, The Good People People".) Logo will be used on all collateral print & web-based materials, and should be strong to assist with identity & expansion within our market.
Be as creative as you want to be--liberal feedback will be provided. However, do have a look at the sister company's website, santafestaffing.com, as the brands should complement each other.
For additional research on how we have tried to communicate our services to prospective clients (businesses), you can have a look at a chintzy website we threw up a few years ago when we first began to think about creating a separate identity for the labor side of our business: http://www.buffalobuilders.net. Outside of the copy, however, we're not fond of any of the identity stuff here.