TriVascular is an Aortic Repair company that has created a clean sheet approach to solving the repair of Abdominal Aortic Aneurysms. The Aortic Repair space is a $1B market currently, and is growing at over 10%/year. The company was founded by aerospace engineers, and are still currently in leadership positions with the company. Unlike competitive device companies (Medtronic, Cook, Gore, Endologix, and Bolton), the devices were invented in house. The company is just beginning clinical trials, and we have settled on OVATION as the product name for the Abdominal Stent Graft.
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The primary target audience for this device are physicians. Vascular Surgeons, Radiologists, Cardiologists, and CT surgeons implant endovascular stent grafts. The secondary audience for this device is the patient and their families. The product will be in clinical trials, and patients will receive information about this device. The product logo will appear on any product related brochures, patient guides, and website. The product is a revolutionary product which has some extreme benefits over the other products, which are currently commercially available. The low profile design, and unique sealing mechanism are the most important attributes of the graft. The patients are typically older (70+) but family members are younger, and well educated. The logo must be appropriate for both physicians and the families.
The Ovation logo should be sleek, and modern. Since the device is low profile, the logo should take this into consideration. Our company colors are in the Gold and Purple spectrum and we would like to maintain similar colors.
The company logo is attached, as is a design that I came up with as a placeholder for some of our presentations.
Our branding for the company and product will can be described as the following: clean, direct, concise, and evocative.
"Ovation Abdominal Stent Graft System" must be included in the logo. The "Abdominal Stent Graft System" can be smaller, as "Ovation" will be the trademarked name. A graphic can be used in the logo, but is not required.