We are a used car dealership embarking on a digital endeavor to change the way people buy used cars and trucks. We like to think outside the box but at the same time provide the best customer experience in our market. We want to sell you not only your next vehicle but every one after that.
We sell vehicles so our customers are adults. They do come from all walks of life and have many varied interests. We are especially going to target potential customers via the internet.
The color scheme you need to work with is orange and black. The RGB code for the orange is 253/78/0 the orange is pretty close to the orange you would see on construction signs and flags.
We are open to creativity but the "P" plays an important role in our branding. The logo will be used in all of our digital advertising and some print and signage.
The logo is to be delivered in:
Print file format - (CMYK)
Web file format - .jpg and layered .psd (RGB)