Warm, friendly, relaxed and open. We want the colors, copy and visuals to communicate a sense of openness and a welcoming environment in which parents and caregivers can feel comfortable in engaging with us. It should reflect our sincerity around our mission to help them assist their children in fulfilling their own highest potential. The right balance of original imagery should reflect the nurturing environment and the focus on the ultimate goal of the realized potential of the child along with the adults (parents and caregivers) who we serve with the resources, support and educational certifications we provide.
• One Child – There is an African proverb, “It takes a village to raise a child”. The idea for One Child came from this concept of shared responsibility to help each other raise one child at a time and attend to whatever special needs may be required by each individual. The name is also meant to refer to the belief that if our joint efforts can help “just one child” reach their full potential, then all our work has been worthwhile.
To help us define the brand essence or “aura” – the feeling people should have about us - the green words below (Supportive and Competent) were the team’s favorites at the end of our branding session. The yellow highlighted words were among the favorites, with “inspiring” leading the way.
SEE ATTACHED CREATIVE BRIEF.