WellCrest Medical is a group of medical clinics in Melbourne, Australia. Our clinics predominantly provide General Practice / family practice medicine but also Allied Health Services such as
Psychology, Physiotherapy and Dentists. Onsite is also a pharmacy, x-ray and pathology lab where you can have your blood tested. We are a one-stop shop for all things medical and health.
We will operate clinics in multiple locations in the city, across very different demographics and attracting a very diverse base of clients. Our target audience is therefore very broad. We need to be open and accessible to everyone from newborns and their mothers for health care, to young people who need travel shots for overseas trips, to the elderly who need regular health check ups, assisting those in the community managing chronic illness and of course the general population for basically any medical concern they may have.
We need to have a clear and simple visual identity that conveys trust, professionalism, value (not cheap though) and a friendly/open persona.
¿A qué sector dirías que pertenece tu empresa?
Medicina y farmacia
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We need to be able to insert a location sub heading under the master logo design of ‘WellCrest Medical’ as we will have various locations and need to label the location as a sub heading.
For example, our master logo would say ‘WellCrest Medical’ and a sub heading immediately underneath or adjacent would read ‘Malvern’ or ‘Tarneit’ which are two locations we are about to
open. For this location subheading, please use a true type font that you can send to us or we can access cheaply (under $100 USD), easily and can be used in Microsoft Office suite of products to modify easily for additional locations that we will open over the years.
Finally, we would like to avoid any medical crosses in the logo and also any graphical device that refers to the ‘CREST’ part of the name. For example we don’t want a half moon crescent, crest of a
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