NATIONAL AD/PR CAMPAIGN LOGO-New York Hand & Arm Center

New York Hand & Arm Center

The New York Hand & Arm Center is the premier orthopedic center in the United States and offers an array of patient services rivaling the best in the country. The logo is needed for the launch & implementation of our NATIONAL integrated communications strategy.

The group is made up of a number of specialty trained and experienced surgeons. The group has invested in state of the art diagnostic tools, including open and closed MRI scanners, Digital X-Ray, Nuclear Medicine, Nerve Conduction Studies and Electromyography (EMG) to ensure the proper, efficient diagnosis and treatment of diseases and injuries. The "multi-specialty" make up of the group allows the practice to ensure that the patient is treated by a surgeon with the particular skills necessary to insure the highest quality outcome.

The goal at the New York Hand & Arm Center is to provide patients with a friendly environment and quality health care from the moment they enter our center until they complete their journey back to a healthy and active life.

We are looking for a snazzy web 2.0 logo that conveys the themes mentioned above and below. We'll also be interested in working exclusively with the winner on additional & substantial design needs that our center needs going forward.

The logo will be recognized within the medical community following our extensive campaign and will surely be a treasure for the designer's portfolio/resume.

Both potential/current patients and referring physicians.

There aren't many specific requirements for this logo. It needs to both convey a professional feel as well as reflect the cutting edge health care services that we provide. There is no required color scheme or tagline. The launch of this center will also receive a great deal of publicity -- so it needs to be appealing to a wide audience. Potential patients are looking for the best quality care... we want them to see our logo and think, "wow, that's who I want to take care of me." It should convey a feeling of "the best of the best." People from all over the country will travel many miles to this center for treatment and the logo should reflect that sense of prominence and importance in the medical field.

The logo does not *necessarily* have to incorporate the hand/arm theme seeing as it might look tacky if not done properly. However, that doesn't mean we aren't open to the idea.

We look forward to working with you and providing a great deal of feedback.

Ratings System:
1 star - Wrong direction, start over again with something completely different. Please also read the summary, probably the logo does not quite meet the requirements in the sumary.
2 star - some elements we like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut! Amoungst the top of the class.