My-Language.com is a language learning company that sells language learning applications around the world. We need to develop a ‘brand’ that we can apply across multiple websites, application platforms, banner ads, affiliate programs etc. Key to that brand will be a new logo.
The main offering is the language learning application sold on the main website, My-Language.com. It is currently online only but we are developing various mobile phone versions of the application (IPhone will be the first to go live) and desktop versions for Mac, Linux and Windows.
We will in future be offering My-Language Travel, My-Language Connect (an application to ‘connect’ people who are learning languages) and My-Language City Guides (a guided tour service in major cities around the world).
With these expansions planned, we need to develop a logo that can be used to tie together all of these platforms and offerings and identify them as My-Language products.
We believe My-Language is a truly global, ethical company that is connecting people across the world.
Our application is sold in countries around the world, so our audience is truly global. This introduces a challenge with regards to logo design and ensuring that any design is suitable for such a varied audience.
We have applications suited to all ages and genders, cultures and people around the world.
We would like a fresh, modern and imaginative logo. A logo that gives My-Language a creditable, established feel, but with a modern approach.
We are open to the use of either 'My-Language' or 'My-Language.com' within the logo. As we are looking at a global audience, we are also willing to consider designs that do not have a text element and are purely graphical.
As we may like to use the logo as an application icon, favicon etc in future, there should be a graphical element to all logos rather than just a purely text based logo.
The styling of the logo should fit with our current website design at:
You can see other language versions of the site at:
The logo should be suitable for use on
- Letterhead, business cards, flyers etc
- desktop, mobile and web applications
- as an icon
Although tempting, we want to avoid the use of a globe in the logo as we feel this is a dated approach.
Overall we are looking for an innovative modern approach that will have a very broad, dynamic feel, innovative, yet establishd & credible appeal.
The logo would ideally by available in several colours, due to the implications of certain colours on different cultures.
NO: cartoons; animals; stock photos; clipart; cheesy fonts
Vector only (We use Illustrator)