We are a group of entrepreneurs who are launching a food truck in seattle. We are a team of 2 chefs who specialize in a fusion of Asian, carribean and southern food. To round off the team we have a marketer/ technologist on the team who runs the operations. We are young hip individuals who love good food and the experience of eating.
Cuéntanos a qué tipo de público quieres llegar
Seattle is a hip city with a burgeoning hip street food culture. Food trucks in the pacific north west have expanded beyond the typical hot dog stand to a smorgasbord of delicious food from every corner of the world.
People migrate from across the US to seattle to work in the technology industry and people love eating variety of foods.
Our target market is the lunch time office crowd, the happy hour afternoon nibblers and the late night after hours party-goers. The food truck also serves concert/festival and event goers.
With the LICK logo we are looking for a playful use of the word. We want it to be clear that we are serving delicious food but we do not want typical cliche restaurant related images. We want the logo to be smart and sassy with some edgy sexiness. Feel free to explore the fact that we are a mobile food truck business. I dont want to see the logo on a blank truck...what I am interested in is how you would add the hint of a food truck directly to the logo...like the words are part of the food truck.
With the LICK logo we are looking for a playful but modern and sophisticated use of the word. We want it to be clear that we are serving delicious food but we do not want typical cliche restaurant related images. We want the logo to be smart and modern looking. Feel free to explore the fact that we are a mobile food truck business. When I say food truck take a look at these images to see examples of food trucks http://tinyurl.com/2fv5tf8
The use of color needs to be bold and strong because it needs to stand out and make our food truck memorable.
1. No red and white combinations
2. We want bold contemporary modern colors like purple, green, turquoise, yellow, olive. See attached images for the preferred color palate.
3. Modern, contemporary, sleek look and feel
4. Please do not go overly cartoonish we are serving sophisticated , yummy and hip street food
5. Think about how you would add elements from the kitchen like a fork or a spoon...see atttached images.
The logo will be used on the truck itself as well as translate well on the web and all our marketing materials.
It is not requirement but you can choose to incorporate the tag line Knockout taste or TKO: Tastebud Knockout
When I say food truck take a look at these images to see examples of food trucks http://tinyurl.com/2fv5tf8
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