Familier (My Familier and Our Familier)
We are launching 2 location aware mobile applications designed to help individuals (My Familier), and families or small groups of friends (Our Familier) track and complete tasks. These tasks are the daily activities that occur in normal life. They can range from picking up the dry cleaning to remembering that people are supposed to take something to a location, like take a bottle of wine to friends for a cook out. We need a logo for these 2 products.
Busy people with lots of errands to run. Individual users, families and small groups.
The word familier is the latin origin of the word "familiar". A familiar is an animal spirit, guide or companion that helps a chosen individual with tasks or challenges that they face. Our initial research has noted that that the owl is generally considered to be a good helper and provides wisdom, advice and knowledge.
The logo needs to have a singular form to represent My Familier and a plural form to represent Our Familier. The logo needs to be an icon and include the name of the product 'My Familier' and 'Our Familier' for the single and plural forms of the logo rerspectively. We'd like the logo to work in it's entirety with the product name, and for the icon to also work on its own. The logo needs to be original, distinctive and represent friendly, trustworthy, helpful, dependable, knowledgeable.
We are looking for the logos to be used to represent the application on a mobile device as well as part of a web design.
Using the owl as a theme is one idea but we are looking for alternative ideas.
The files we will require are:
Print file format - .ai (CMYK)
Please do not use any stock images or clip art in the logo.