Provides high quality, enjoyable ales to those who enjoy a middle lane life.
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For examples of what I like, you can look at Goose Island, New Jersey Beer company, Otter Creek, or Dogfish Head as examples. We would need something that can accommodate different colors and text for different types of beers.
The target audience are beer drinkers who enjoy a high-quality, balanced beer and are well educated about their beer. Not beer snobs, but well educated. The ages could range from 21 to 101 and could be male or female.
I am looking for something simple and down to earth. Motherhood and apple pie.