Middle Blocker Photography provides lifestyle photography for action portraiture. The business focuses on three similar but different areas: sports, on-location portraiture and events.
The current logo is very obviously sports based. I am looking for something more sophisticated that I can use to market my portraiture and wedding business.
My primary audience for weddings is brides in their late 20s - mid 30s, have been in the professional work space for a few years and know what they want. Their focus is on the experience and the quality rather than the quantity and bargain.
My portraiture audience is families in the late 20s - 40s age group with families. They recognize the importance of capturing their growing family within their natural environment without the drama that often accompanies "smile and say cheese" in a strange studio environment.