Updated brief.... hey there guys - an update to the brief... probably should have mentioned this earlier ad should have been part of the original brief... but the business is run by a woman and she wants a female touch. so think feminine in your icons and typeface.
MG Projects + Design, a rapidly growing interior space planning & professional organising business needs a new identity for all facets of the business including business cards, flyers, print-ads, letterheads and website.
MG Projects + Design
Design. Organise. Lifestyle.
Desired Color Scheme:
deep reds and charcoal
small, personal, approachable, stylish, luxurious and professional.
Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)
Providing a wide range of services from interior space planning, residential makeovers and professional organising with a focus on personal attention for each client. The name of the business is "MG Projects + Design" and a working tagline of "Design. Organise. Lifestyle." but we'd like to see versions both with and without the tagline as we're not 100% of the tagline.
The target audience for the company is:
- professional customers - e.g. busy professional people with disposable income who need help organising and de-cluttering their lives
- women (30-60) - e.g. women who lead busy lives and want to deal with another woman who can take the pressure out of a design project by dealing with all the male tradesman and architects etcThe identity needs to be personal, stylish, luxurious and professional and illicit a feeling of a helpful service with a personal touch. An icon that can be re-used independently of the text as a branding element that revolves around the initials "MG" required.
The colour palette is charcoals and reds (but we're willing to entertain others if you feel strongly about them) and the the logo should work in black+white. We have no typography preferences at all.