We are a online e-commerce site that sells men's grooming supplies. We import premium men's supplies from all around the world in order to reach a diversity of men. We sell men's hair products, shaving gear, skin care, and fragrances. We want to help men look great while encouraging self confidence so that they achieve their goals.
We chose the name groomsmith, because like blacksmiths we are helping to shape men for their desired goals in looking great. However, a blacksmith's focus is not just on making the metal look good, but also making sure the metal is strong and sturdy. Therefore, we hope to also help men with their self-esteem as well as well as build strong confidence.
We want to bring out a masculine side to our products. We want to take a way the feminine stereotype from these products. We want redefine men's cosmetics to something more masculine.
Our mission statement: To be the choice of destination for men by offering premium grooming products, customer service, and by being the voice of men's grooming and style.
Target audience: young professional men and older.
We are trying to create a logo icon brand that appeals not only to European descent, but also other parts of the world.