Megafloors is a shop-at-home concept where a salesperson brings you samples of different flooring products (carpet, hardwoods, LVT, tile, etc) for you to see in your own home. Homeowner picks out their desired flooring, we order, move your furniture, install flooring, clean up and leave. As a competitive position, we are moving to being "the pet-friendly flooring company" focusing on homeowners with kids and pets as our target audience (Female, home owner, pet owner, has kids, lives is a middle to upper middle income area, but not high-end) We want a logo that reflects our Pet-friendly floors position in the market place. We've been playing around with the idea of a mascot named "Spot", a dog. Perhaps a Jack Russell type. He's "the only Spot you'll ever have on your floors" because our floors are pet-friendly, stain resistant, easy to clean.
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Mobiliario y decoración interior
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Our currently logo doesn't reflect anything different than our competitors, hence the reason we are going in the pet-friendly direction. Perhaps we could make a paw out of the "M" in Megafloors. I'm open to what the designer suggests. Looking forward to seeing the results.
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