Logo design content: We wish to see in our logo a lion, either a head or full body, the name of the brand “LEONA CAKES” and it should be clear – graphically – that the business is selling cakes, either literally for ex. adding to the lion and text a cake, a whisk,… placed in a shield, in a banner, close to the lion…., or less literally, for ex. from the texture of the logo reminding glazing or frosting.
What the logo needs to communicate: Luxury, reassure potential clients about the high quality of the designs and taste of the cakes, the feeling the business is well established (yet not feel old fashioned).
What the lion should be: Royal, confident, calm, at the peak of his strength
What it’s not: distant, snob, aggressive, ironic, smiling, an old lion, a cub or teenage lion
Usage of the logo: the logo should be readable and clear in small print and on screen in social media. Importantly the logo should be recognizable and beautiful also in single color (back logo on white background for example).
Color palette: we like warm yellow gold and warm dark chocolate but we are open to other colors which would communicate high-end price, high-quality, craftmanship.