Leel is a company / collective movement under development. We are designing and producing furniture, lighting and accessories for people and living spaces.
Inspired by craftsmanship, genuine materials and traditions, passionate about technology and innovation, committed to quality with a great sense of detail, we strive to propose unique and smart products for modern living.
Welcoming all cultural and artistic influence, our designs promote diversity and offer a large range of declinations.
Our ambition is to share a whole new experience with our clients all along the way.
The first step in our brand identity creation is the LOGO.
The ATTACHED DOCUMENT provides a series of inspiration, references and orientations for the logo design.
30-70 year old, interested in design/ interior styling,
60/40 women/ men, middle to higher income
-Concept that could be used in our logo :
Link / Linking people / ribbon / circles / continuous line
Graphic disruption / twist
Hand written style
Signature ? But still readable
- Our logo will be used on each product using different kind of techniques (stamped leather, embroidered, wood marquetry, burned wood, sanded wood, powdered metal, concrete, ceramics, rubber, etched glass, etched marble)
- Logo = Name ? OR logo = name + picto ? Not define… surprise us =)
- Possible logo declination in a second phase : LEEL – Paris / Leel – NYC / Leel – any cities
Key words associated with our projects :
Furniture | Design | Bold thinking | Smart | Omni cultural | Community | Crew | New | Trendy | Hight-end
- Key words associated with our products :
Aesthetic | Quality | Innovation | Interaction | Evolution | Customization | Practical | Smart | Unique | Craftsmanship
- Key words associated with us/our vision/commitment :
Sustainable | Fair trade | Exclusive | Great new experience | Never get bored | Bring people together