We are a high end watch store that sells luxury watches such as Rolex and Cartier, and other luxury brands.
We want our logo to exhibit the following elements of being:
Trustworthy, powerful, elegant, yet affordable.
Our target audience is to both men and women.
Age range is generally mid 30's to mid 50's
Our customers are people who are established and have money to spend, but who are looking on the internet to find value while purchasing their high end watches instead of going to a brick and mortar store.
The most important message we want to send with our logo is
Place the logo on a white background with a navy blue color or black as we're putting the logo on white background of our site. The logo needs to be powerful and instill trust. Think Rolex, Cartier, Brooks Brothers, Rolls Royce here...