Logo should look good in both small and large dimensions. The simpler the better, but we want to make sure that the logo visually makes a lasting impact.
Verbally, it will be very easy to misspell and mistake eyeque.tv, so it's that much more important for the logo and visual brand to be instantly recognizable and memorable. Simple, clean and catchy.
The logo should include the EyeQue.tv (mixed case or lower case - it's up to you) and the tagline - "The Smart Way to Watch" (again, mixed case or lower case is up to you).
Color palette is open as the color scheme as well as look of the site will be based on the logo (to a degree). Whatever the palette, it should look great against both light and dark background (or have the potential for the logo itself to look great in a variety of colors). Engaging, but not comical. Serious, but not boring.
BOLD! IMPACTFUL! IMPRESSIVE!