We need to rebrand a liquor store that has been in business for 35 plus years. Business has dropped in the past few years and we need a fresh look that at applies to liquor and wine consumers. The name of the old store is named S & W liquor. The letters are black and white with no logo.
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Our target audience is medium to high-end liquor and wine consumers looking for great prices on import beer, wine & liquor. We will be selling domestic beer as well. The target age would be 25 plus with incomes of 50k plus in income. We are looking to create brand loyalty with our customers. We hope to accomplish this with a boutique feel. Service and customers come first with a great selection of product and great pricing.
The name has to have "The Ridge" with Wine & Spirits as a plus but not a requirement in the logo. Wine & Spirits would be great to use as a tag line...
We would like forest green to be used in the logo if possible.