As a member of my target market I'm launching a new web business to help sassy divorced women (think Lipstick Jungle, Sex in the City) lead the life they want. This will be a very upbeat and positive site (so bright and positive colours and grapics please) to show that divorce is not the end of an era but the beginning of a new journey to live the life you want, with independence and freedom. This is all about lifestyle design and the modern woman.
Cuéntanos a qué tipo de público quieres llegar
Sassy and savvy divorced women. We're not feeling sorry for ourselves, we're out in the world living independent, financially free lives that we've created (think proactive rather than passive).
A bright, eye-catching and upmarket logo - give the sense of Lipstick Jungle/Sex in the City - powerful, independent women making it on their own after divorce. I want people to look at my website and think "Sassy! I want to be a part of that"!
A bold, punchy logo that I can use on a range of materials including my squeeze and sales pages on the web, free CD cover etc.