Impirus Corporation targets its services exclusively to small law firms. More people turn to the web to find an attorney than to the yellow pages. Our goal is to help small law firms put their advertising dollars to better use by improving their online presence and local search ranking. We provide web solutions and search optimization to small firms so they can focus on practicing law.
Small law firms with less than 10 attorneys, solo firms, and newly established firms.
Simple clean design.
The logo should convey professionalism and trust. It should communicate that Impirus is here to support the small firm in its quest to compete with large firms.
The colors should lend to the professional and trusted image. EDIT: Colors of royal blue and gold are good. Browns and silvers are a possibility. However, we are open to other color schemes as long as they convey the goals of professionalism and trust. Two color is good and/or a combination of shades.
We definitely have logos so far that we can go with. However, we want to keep pushing to see what else you all come up with.
We must admit we are torn between the regal/traditional designs and the contemporary ones. Our target audience is small and new law firms so they would tend to be more contemporary. However, the legal profession is very conservative as a group. Softening either approach or meeting somewhere in the middle could be interesting but it could also end up with a confusing theme.
Keep in mind, our company's aim is to assist the law firm in transitioning from the advertising means firms have used in the past to the new world of the web. If the logo could emphasize progress in some way that would be fantastic.
We do not want designers to limit themselves to the following, however, we think it would be nice for the logo to be incorporated into the name of the company similar to Intuit's logo. We like the idea of the "i's" looking like people (professionals/lawyers) with the . on the "i's" being spheres and possibly the "m" looking like a briefcase. This is just a thought and if the designer can't make it work that is fine.
EDIT: After seeing some of the designs we are backing away from the briefcase and i's as people idea. The i's as people are hard to read. We also don't like the m as a briefcase as much as we thought we would.
Regardless of what is done with the design of the individual letters, we want the font choice to convey the goals of professionalism and trust.
We want vector files.
The logo will be used on a website header and business cards.