Escape Designs is a design-based boutique landscape construction company with an emphasis on modern, smart design. They create beautiful, functional outdoor spaces, including furniture. unique design using a wide range of materials is the root of the company. They also deal closely and personally with customers, as well as project management and phasing. The 'build' side of things focuses on custom-built components of very well-respected craftsmanship.
the target audience is someone who reads dwell/ wallpaper/ azure magazines... appreciates and seeks out modern design. Landscaping is a luxury item so the target audience has spare money and is willing to spend that money on beauty and style and life-improvement. They are a young company so they typically aim at the thirty/forty-something crowd.
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The image linked is the current "street sign" they use when promoting a job.
From the owner: i am hoping to rebrand my company - emphasize the design side of things. i want to show that i am different from most 'design/build' landscape companies... modern yet timeless, unique, stylish, creative.
in the above category of 'industry' i selected 'architecture' because we are more closely tied to that than anything. we follow very similar aesthetic. we are not landscapers - we are design professionals (landscape architects) that create outdoor spaces with a wide range of materials that are typically reserved for buildings.
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