We are rebuilding the site from the ground up, including the logo, and my site designer, who is a good logo guy, just hasn't been able to get what they want. I've attached a .psd of the majority of the logo designs he's given them so far, and we've pretty much hit a roadblock.
Hence, I'm coming to you for a fresh take.
The color selections you will see on the psd is pretty much spot on, and I've also attached a copy of the site design take in .jpg form so you can see how it will apply in the real-world context once we have approval and start applying it to the site design.
Bear in mind, again, however, this logo isn't just for the web; it will be there new face. And to put that in perspective, the old face (that you can see on the current website) has been there for over 50 years.
Regarding client input on what they like, here is a summation of the notes I have gotten to this point (grab a chair, pal):
Benchmarks: http://www.therapedic.com, more for the iconic thing that gives a modern touch without overwhelming the branding. I get that they are looking for a logo that includes a graphic or symbol that will become associated with Campbell and expresses their product. For example, Element 74 has a symbol of the light bulb included with the logo, and this is the concept that they would like to see developed further.
That being said, they are having a hard time developing what that icon/symbol would be, so stretch your legs here.
One thing I did was to just Google Image "mattress company logos" to see what's already out there. You see a ton of the "person laying on the company name" thing, and I would really like to see something fresh for these guys.
They're reliant on their craftsmanship and quality construction. Maybe that can be incorporated somehow?
Another concept from them was, "Shiffman from out east uses a fabric both with needle and thread in their logo or Verlo mattress has a man with an apron or just the apron along with the logo. We should probably have a free standing logo choice and be able to drop in with an image that would represent the craftsmanship/quality image also, if possible."
After all of this, my biggest thing is don't base your design off of what I put up; use your awesome creativity and come up with a fresh take. We've stymied on this as it stands, so be my hero and get paid for it.