The goal is to create a logo that embodies both the personality and objective of the brand.
It is not necessary to design a logo or icon that illustrates the progression from technical to inspirational. In fact, we’d rather you didn’t. The logo should reflect the objective, not the process.
We’d prefer the use of some type of avatar or icon that we could use as a watermark; we’re open to your interpretation of this as long as it satisfies the watermark use.
Vectors only; winner will need to supply AI, EPS, PDF and all supporting files
Please – no stock images or clipart.
***A note: we find it interesting that SHP exists within the word “Shape,” and that the remaining letters “AE” can refer to SHP’s industry (architecture and engineering).