Australian National Engineering Taskforce - ANET
The Australian National Engineering Taskforce (ANET) is a partnership directed to rebuilding, GROWING and maintaining Australia’s professional engineering capacity.
ANET needs a logo that clearly defines its purpose - and reflects its role as a body that stands for and grows Australia's professional engineering capacity.
The logo must excite and capture the interest and imagination of a broad public, including
- Engineering community, including student/young engineers:
- Government Officials / Public Servants;
- Academic and education training community;
- Industry / Corporate Heads,
- Journalists, public affairs professionals
The brand identity and logo design must reflect ANET’s objectives of positioning Australia’s engineers as highly respected, professional, innovative, and community-minded.
The logo brand must be MODERN and CLEAN – giving an impression of official capacity, excellence, building the future. It should also convey authority and reflect PROGRESSIVE values, and a sense of openness. The logo should NOT represent 19th century triumphalism, but SOMETHING MORE human and progressive? The logo should not be monumental and vertical but INTEGRATED, HORIZONTAL and ENABLING.
ANET’s objectives will be achieved by developing and strengthening Australia’s current and future engineering workforce, and therefore, the brand identity should have some element that suggests the relevance and importance of people to the organisation.
The logo should be able to stand alone, or be combined with the words ‘Australian National Engineering Taskforce’ and/or the acronym ANET.