We are looking for our first point of contact. Our Logo.
The logo/brand identity must have the following attributes:
1) Experience/Culture - We want to inspire
2) Innovation - We are rejuvenating our brand, we are using new media to communicate our brand, we are online, we are interacting. We want a slight touch of madness, non-conformity. We are different.
3) Power/Success/Trust - People need to confide in us.
4) Clear & Modern - We never send mixed messages to our customers. We don't want them to feel confused. We want them to remember us easily.
6) We are a hybrid company - In the language industry, but building culture. In Europe, but based in Greece.
7) We are building a brand, our vision is to grow rapidly
8) The main part of the logo must say: fiore
9) The subtitle must be: languages
10) The logo will be visible on all parts of our identity. Website, business cards, etc. Its our surname.
Feel free to go nuts, get inspired, listen to a TED speach, use colors, or not, who cares. But, give us something that will stamp people's memory and above all, enjoy the process! Just remember, we are in the process of building a long-term successful brand!
Use: Cartoons, Bubbles with symbols, some kind of design trojan horse that help people remember our brand, and that we could also use to base our communication upon it!
But please, do not use flags. :)