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The website is for students, teenagers..basically a younger audience. But at the same time, it deals with academics and career. So the logo must balance between the two.
We need a log that appeals to the youth. Preferred color of blue or orange over a white BG (transparent BG).
basically, it should be very simple, but yet very effective.
The entire website would be on a white BG, with minimalist effects. So, a color like blue orange should put more focus on the logo, and thats why it needs to be innovative and perfect.