Please include vector files (AI, CMYK color); layered PSD file so we can make changes; and web-ready PNG file with approximately 300px width.
The logo should contain the word "skillocracy", without the ".com". Somehow highlight the "skill" part (perhaps with different font or color). It should not be an all-text logo, so it should have some sort of image or graphic to go along with the text. Do not use stock images or clip art.
Our site has a focus on education, and you may want to incorporate that into the logo. But that is not a requirement, and don't make the logo cartoonish or cliche just to convey education.
We want the logo to be recognizable and memorable. But we prefer relatively simple shapes, and maximum 2 colors besides black and white.
We prefer sans serif font.
Logo background should be transparent.
Orientation should be horizontal, the width being around 3-5x the height.
Please see the attached screenshot of our dashboard screen; that is the feel of most of the site. The logo should not look out of place on that page (our existing logo will be replaced).
Logos we like are:
Logos we don't like are:
twitter - too soft and bubbly
qualcomm - too boring and plain
existing skillocracy logo (attached) - not professional enough, too cartoonish