We are bringing advanced sports techniques to a consumer market. We are working with world class athletes and sports science professionals to develop a system that combines wireless fitness sensors, smartphone applications and web analytics.
We are developing specific systems for cyclists, runners, triathletes and people interested in improving their general fitness.
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Our cycling product will be targeting serious road cyclists. They love their expensive bikes, cycling gadgets in general and wear brightly colored cycling jerseys.
Runners and triathletes fit the cycling mold as well and are focused on using our system to compete in between one and three races a year.
These people are fit, active, competitive and we want them to be wearing our jersey when they compete and train.
Brand: clean, professional, fast, physically fit. It should look great as a cycling jersey and be highly visible without being gaudy. Simplicity goes a long way.
Colors: Feel free to be creative. Avoid pastels, flourescent etc. Primary colors ok.
Icon: Must scale size up and down. Must look great on a cycling jersey, as an iPhone app button, a 16x16 favicon browser icon and as white on black plastic electronic sensor.
Please read comments on design page for additional guidance.
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