The original logo was designed by a couple of people agreeing on what looked the best from an initial set of ideas. It did the job of not taking up too much time in the early stages, but the company is going now and needs a fresh new logo to help seek new markets and clients with a more professional presentation.
The company does software development for a worldwide set of clients. The company also sells software products. The logo needs to appeal primarily to the business-to-business market.
What I'm looking for:
The existing logo uses the tag line 'smart business solutions' but this is being dropped. Because of the different lines of business (software development, software products, consulting services) it would be useful if these different tag lines could be shown interchangeably in the same position.
Apart from that, all I want is an appealing design that looks fresh, modern and professional. The design language introduced in the logo will be reflected in a total website redesign to coincide with a website re-launch.