Project Minnie is a website devoted to helping people who love animals find animal-free personal care, laundry care, clothing, bedding, and other plant-based products at a great price. We don't make the products, but rather we showcase them, review them and provide them at a discount so more people can learn about, try and convert to plant-based products.
The purpose of Project Minnie is to help raise awareness of the pervasiveness of animal byproducts in everyday items and offer viable alternatives. The site helps socially responsible companies gain trial and exposure, provides a great value to consumers and helps reduce the number of animals being consumed.
The site does not only feature animal-free products at a significant discount, it also has a philanthropy arm that donates a portion of revenue to causes that support animal welfare or reduce the exploitation of animals.
We believe if everyone makes a few small changes, we can help millions of animals.