The design of the logo should be clear, memorable and dynamic, with a simple color palette. It should appeal to men and women alike.
Please use a simple color palette (no multicolor overload). The logo must look well in on white and black stock and should also work when printed in b&w on white stock.
True Vector Format (.ai /.eps ) with CMYK color space. Any fonts used must be freely available and should be included in the final download.
The final download must include the logo in 3 variations:
1. Color logo on white canvas
2. Color logo on black canvas
3. B&W logo on white canvas
• Memorable logo with simple color palette
• Modern and dynamic style
• Clip art images/cartoons
• Multicolor overload
• Kitschy logo
• Nameplate only (must have an icon or artwork)
• Someone else’s logo
Until now I have used the Japanese sign chikara, which stands for power, energy and strength, in my logo. The sign is available from the download section and if you want you can use it in your design, however this is NOT A MUST and I am open to any creative ideas that fulfill the above guidelines.