We are a technology company that delivers software-as-a-service (SaaS). As such, we are looking for CLEAN, MODERN design. Think Apple, Oracle, and Herman Miller.
We already have a general concept, but are open to others. The company is called SharpSpring, and we have a product line called Springboard. Both the company and product are focused on increasing sales by optimizing the sales process. In this sense, the "sharp" is meant to be symbolic of the intelligence and analytical nature of the product, which enables companies to focus on the metrics that matter. The spring, is meant to representative of our ability to propel a business forward.
As such, we are thinking the sharp spring logo could be a spring of some sort, set at a 45 degree angle left-to-right. In order to visualize, we have talked about the trail of a stunt plane flying from the ground, up at a 45 while doing a corkscrew, then straightening out (still moving upward).
Conceptually this type of thing would represent revenues increasing as plotted on a graph. To be clear, I am not asking for a graph to be included in the logo, though I am not opposed to it either.
Finally, SaaS (as defined above) is often used interchangeable with "cloud", so it is correct to say we have a service that is delivered via "the cloud". As such, it might be nice to incorporate a cloud as per the example of salesforce.com