We need a brand design that will be adaptable to both 50mm and 20mm rims. (see attached file for available printing area for both type of rims).
The printed material will be a wet decals. Those decals are laser cut and the maximum numbers of color are 2. Colors have to be solid colors.
I have also attached our actual logo. (this logo has been made inhouse by non professionnsl non designer. ie myself).
What we want to communicate:
Those wheels are FAST, they will improve your performances.
They are high quality. They are above the industry standards.
They are light: remember when you are talking about weight, less is more.
We are not looking for a big advertising panel but a distinctive look for the brand.
It would be cool if we can use the rabit somewhere on the wheels. Maybe a small rabit used as a valve marker is OK. (small sign on the rim that helps to find quickly the valve hole).
The rabit logo can be changed. (we don't want a playboy look) We are looking for something lean and sports.
If you look at the attached files: lightweight is a good example of simplicity and light design (even if we don't like the font).
Dura Ace, Zipp and Reynolds are the industry standard.
Citech and BORA are good examples of what we DON'T want. We think this is toon much.
We will need the files in .eps and .jpeg
Have fun, be creative. We will give feedback daily.