The logo should include the name of the program "Renew Boston". The logo should optionally include the program tag line "Save Energy, Save Money"
The logo should let people know that Renew Boston is about energy, reducing energy usage, saving money, reducing pollution, creating jobs.
The logo should convey the concept of homes, buildings, reducing the energy use in buildings. The logo should appeal to everyone - busy working-class moderate-income homeowners and renters, as well as more affluent folks.
Remember that Boston is a great city, and emphasize that in your design!
The logo design should be clean and not cluttered.
The colors and fonts should be new and exciting, but professional too.
The tag line might change. So any fonts used for the tag line should be either publicly available or not too expensive to license.
The logo will primarily be used online, but we will also use it for printed materials. So we will need print and web versions, as well as source files.