The Quigley Company, makers of Cold-Eeze and other products is getting a new name. The name may be Lifeworks. Our mission is to develop and market remedies that offer pioneering new options to improve treatment results. We address the root cause of illness with more power, speed and efficacy than other treatment options. We develop and acquire high performance homeopathic and allopathic compounds and offer unique methods to deliver those compounds. We innovate medical science and change lives. Currently Cold-Eeze is our #1 Product. It is a zinc formula lozenge which is clinically proven to reduce cold symptoms and duration.
Cuéntanos a qué tipo de público quieres llegar
The corporate name/logo will be important to investors (we are a public company), retailers, and eventually the consumer. Out logo will go on all brand packages. Currently the target market for Cold-Eeze is college educated women and moms.
We are conducting two other logo contests with other potential names. Feel free to enter all contests, but please do not put up the same logo for each. For the lifeworks name, we see something colorful (see pinnacle software logo), vibrant and universal. We are science based ... but we don't want beakers and test-tubes. We are all about remedies that work!
Be creative. We are redoing the packaging for Cold-Eeze, and eventually the logo will have to live in harmony on the Cold-Eeze box. I will attach some examples of possible boxes.