Servebest / ServeBest / SERVEBEST
We are a professional organisation that is involved in the service industry. We currently own a residential/commercial removals company, have interests in the self storage industry and provide consulting for many divergent service companies (plumbing, cleaning, etc).
The logos for our operating businesses are bit more fun/targetted, the logo we are after now is a high-end corporate logo.
The logo to be designed needs to cater to investors, business owners, financiers etc. It will become the logo that is the head of our corporate family, so to speak.
Typical audience can vary from a client who owns their own service business, investment/merchant banker investors, private client investors...
The logo needs to incorporate the word 'Servebest' or 'ServeBest'. It should also incorporate the tagline 'Service business investment, consulting and management'.
Open to all capitals, or normal capitalisation. Open to the word Servebest bing incorporated into the graphic with tagline below, or to having a graphic with both Servebest and tagline somewhere below, or graphic side by side with Servebest and tagline below. Quite open on it..
The logo should 'work' with and without the tagline, hence it possibly being below and easier to remove
Preferences in colours go to blues/greens, possibly with other colours blended in... Happy to take advice from the pros on this.
This logo will eventually form the basis of a full suite of stationary, website and PowerPoint templates. With this in mind, it needs to work with a white background (and with colour background if you choose to use it).
Professional, impressive, persuasive... Some key words that come to my mind.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
It's important that we have a vector version of the logo. Please do not use any stock images or clip art in the logo.