Zaaros.com.au (logo needs to contain the .com.au but not as prominant as the word Zaaros)
We are a brand new online marketplace launching in a few months in Australia.
We do things a little different though.
Our core focus is delivering "over the top service" which means the way we do things are not status quo. For example if a customer buys a product from us then changes their mind and they don't want it any more, we will pay for them to ship it back to us.
Another example is, in Australia most online marktplaces (e.g. Ebay etc.) are made up of individual sellers and a customer has to place seperate orders with each supllier and/or recieve seperate deliveries from each supplier. For customer service enquiries again it's all seperate and yup you guessed it seperate phone calls or emails to each supplier.
We think this is pretty crap.. with Zaaros customers can see and buy from multiple suppliers but all customer service, warehousing, deliveries etc are managed by Zaaros.
This business is not a cpc advertising model, we sell & ship real products to real customers.
The products we will sell are;
- Computer products
- Game consoles and games
- Electrcial appliances
- Audio Visual
- Clothing and shoes
- Baby products
- Office supplies
- Sporting products
- Health and beauty
Slightly higher female demogrpahic than male e.g. 55% female to 45% male so needs to be fairly gender neutral as it is pretty close.
Early 20's to up to late 50's. The main focus is on the younger generation so the design should not be overly formal and be something that late teens early twenty's can relate to and feel apart of.
Upper lower to high mid range (not exclusive and not dirt cheap)
The basis of this competition is to create a logo for this new business.
The logo should be kept simple so it is easily recognisable.
The logo should contain the tag line "Over the top service" in some way or another
The winning submission should also include a type face the site can use that complements the font created in the logo.
Colours to choose from include Orange, Green, Magenta, Grey, Black, Blue
Being an online business we are not confined to the traditional flat logo's of yesteryear. We are after a logo that can have a life of it's own and contain an icon or avatar that can be used away from the full logo but still be instantly associated with the brand. Good examples of this are Cingular Wireless with the orange man and Target with the target characters. Amazon also do a really good job of this with the A to Z arrow looking like a smile.
I have attached a sample of logo's I quite like. However please be creative with the design as it has to be unique and not get confused with logo's and icons already in the marketplace.
On completion of the competition the original .ai files need to be provided.