"Larro" means "play." Larro Lines is a social network that allows players to track the stats of the games/sports they play and to share their exploits via blog postings, etc.
Players form leagues and teams within the leagues. League commissioners then enter the results of matches played. Team standings and player stats will be displayed, much like they are for professional sports teams on mainstream news sites.
This website is targeted towards sports and game enthusiasts. The primary demographic is the athlete who plays in amateur sports leagues (e.g. bowling, local basketball leagues, weekend tennis, etc.).
Additionally, other competitive game players are also a market: poker tournament players, chess players, video gamers, etc.
Requirements: The logo must convey the emotions listed under "key words." After that, I have some thoughts on how to achieve this, but am open to other ideas.
Primary Key Words: fun, play, game, sports, active
Secondary Key Words: info, stats, competition, news
Typography: the logo should contain the word "Larro" and probably also "Lines". "Lines" can be in a secondary, smaller font if you want.
Image/Icon: An image that represents games/sports would also work. Of the recent submissions, I've especially liked the ones with globes/circles combined with lines: they convey action and networking simultaneously.
Colors: do not use the icy-blue thing that I'm seeing a lot. I prefer something brighter and more playful. I'm open to your ideas, but one possible direction is to think of Playskool toy colors (aqua/yellow/red).
Flexibility: a logo that can easily be modified to represent different games/sports is a plus.
Mascot: the mascot is a cute, fuzzy, slightly goofy, teddy bear named Larro (or maybe Larry). You may incorporate your rendition of him if you want.
Usage: the logo will be used as part of the header on the website. The website will be a simple, plain-white design at first (until I run another contest on here). The logo will also be used on business cards.
These variations are requested, more are a bonus. (Prize will be increased once these are submitted by finalists.)
* Race Cars
* Boardsports (skating, snowboarding, etc.)
2 Stars - Thinking about it / not sure.
3 Stars - There's something there.
4 Stars - A variation on this could win, let's fine tune.
5 Stars - Finalist