The restaurant is small with 1 large communal table for seating. Our interior design consists of a wood & steel feel. The restaurant is "fast casual" (think chipotle or noodles & co). The owner (a trained chef) is going to be cooking in the restaurant day to day. His initials are OJ.
The prime focus of the restaurant is the high quality, fresh ingredients, and food that is made to order.
The logo needs to be minimalist and simple. It will be placed on the food wrapping and sign outside of the restaurant. Behind each sign placed on the building is a wooden canvas (see attached picture) which is why having a simple logo is essential.
Much of the ordering will be for takeaway or delivery. We were thinking about using branded paper bags & wrapping for the sandwiches, complete with nutritional information printed on each item.
1) Incorporating a knife or fork into the OJ initials, sign would be made of stainless steal on the front of the building (see attached photo for building). Sign will be lit up with LED's to produce a "glowing letter" effect.
Hopefully that's enough information. Feel free to reach out if any more info is needed or if you would like to do a skype call. The above is just meant for guidance, you have 100% creative freedom in creating the branding.
1) We serve food on wooden chopping boards, we'd be open to concepts with that angle (ex: OJ letters on a chopping board with a knife)
2) We specialize in grills, incorporating fire / grill lines is another possible angle
3) Letter variations. An O-shaped steak, or a knife at the top of the J.
Feel free to combine the above concepts into something that might work out.
fast, fresh, chef prepared, healthy, steak, cutting board, grill, fire, knife