We are thinking that a text-only logo will suffice, but some graphical elements would be great as well. It must be bright, fun and encapsulate the spirit of crazy-fun drinking!!!
- Our primary idea is "Officially" in cursive and "Drunk" in block letters in sort of a collegiate outline (think letterman jacket style)
- The use of a ping pong ball, bouncing into a red solo cup of beer (with beer splashing out)
- Perhaps the use of an empty glass of beer to in place of the "u" on Drunk
- We like slight gradients and they may be appropriate in some designs but not all
- We light bright colors, especially black, red combo but not limited to such colors
- Some direction would be to look at the logos of CollegeHumor.com or DoubleViking.com (as well as the style of letter outlines, we like that style)
All in all, we want something that kicks ass -- we know that the designers here will figure out the best ideas.
- Must be scalable and degrade well into black/white only
- Must be usable on multiple mediums (web/print/merchandise/etc. -- CMKY)
- Must be usable on both black/white backgrounds or provide variations for both.
- Vector source files must be provided, including fonts if used. (Adobe AI, PS) as well as optimized jpg/gif files for at various sizes.
- Full rights to the winning design are required