We're a start-up company that design and build smart, user-friendly software tools to be sold online.
We design smart, simple software tools that are really affordable and make your tiresome or time-consuming tasks a breeze.
The first product is a tool to quickly fix common problems with photos and videos as a result of incorrect date/time settings of digital cameras -- e.g. easily synchronize the dates of two sets of holiday photos taken with different cameras when one of them had incorrect date/time settings.
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The software is targeted at the non-techie home user. It's the type of user who doesn't want to waste time and energy figuring out how to operate a tool that, in the end, leaves half of what needs to be done for the user.
The software will be sold at a very affordable price, making the target audience quite broad.
We need a logo that clearly represents our tools - Smart, Innovative and Intuitive. The logo should also be appealing to the eye.
Smart should be the most obvious message of the logo.
One really important requirement is that the logo sticks: when we launch a new product, we want users, reviewers, bloggers to think: "hey this is a tool from these guys who made that really great tool before!"
The illustration in the logo should also be used as an icon in the software itself and as a favicon. So we also need a 16x16, 24x24, 32x32 and 64x64 icon.