a) We want the logo to have character, but not look cheap or childlike. If you use an image to go with the character it should also have some personality. Be creative.
b) We want the logo to represent a trusted marketplace for both individuals that offer rewards and also for people that are trying to win rewards.
c) The typeface should be clear, simple and bold. We want something that stands out.
Examples that I like best are retailmenot.com, path.com, airbnb.com, hipmunk.com, instagr.am,
We do not want something that is generically web 2.0 that is bubbly and has a reflection of the logo.
If you use an image in the logo design please do not use any stock images or clip art.
The files we will require are:
Print file format - .ai
Web file format - .jpg and layered .psd (RGB)