We've developed and are marketing a unique informational product called the S3 Service Success System to help small businesses get off the ground. The tone of the manuals are confident, edgy, and fresh. We're looking for a logo that portrays the same image. We want our prospects to know that we are the leading service business consultants and will lead them successfully into their field.
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Our target market is individuals who are starting or are just about to start their first service business. The demographic is quite varied...from fresh 20-something entrepreneurs to folks struggling along mid-career who are looking to change their track completely.
We're really up for starting with a clean slate here. You can see from the initial product banner the old color scheme that we began with. Two themes that you might choose to follow are funky, colorful, & clean or alternatively an industrial feel. We'd certainly welcome any retro attempts for fun as well. "S3" is actually the name of the product and "service success system" is simply sub-texting and does not need to be very bold. The logo should be usable for both website (banner, header. etc.) as well as print material. This will be used extensively for branding the printed manuals.