My partner and I have extensive experience in Digital Media and also have a deep passion for our planet. With Digital Books gaining more and more market share and as new e-readers are introduced into the marketplace we feel it is a great time to launch this initiative as a way to promote this new technology and also give back to the planet.
Our target market will be anyone who enjoys books and embraces technology. We will be able to provide digital books on either their laptops, cell phones or e-readers. We will launch eventually into e-textbooks providing a low cost solution to students but starting now with 1.5 million books for home use or commuters...
This same audience will use TreeFree Mobile because they know they can get a great product at a great price and contribute to green projects - yet to be named....(rainforest reclamation, etc)
Where looking for a slick logo - the TreeFree portion of our name we would like more pronounced and the Mobile to be more subdued...
I stumbled on a website where you can see the how the word "bottle" is understated: http://www.hydrosbottle.com/
We're thinking the color of the TreeFree could be green for obvious reasons - Mobile should be another color - our website will probably be black so the green will "pop"
We were thinking just the name but maybe try throwing in a graphic that illustrates our business (tree, etc)
In terms of formats we would like JPEG and a Layered RGB File. In addition to this we would also need CMYK format - EPS file - Basically give us anything you can and you think we'll need -
Go for it - No holds barred - Can't wait to see what you call come up with -