Located in San Diego, California, we are working on a jobsite for exceptional college students called PremierGrads.com. It is designed to attract students with a career game plan and to allow Fortune 500 companies to access them for employment opportunities. We will have other related sites such as PremierRecruits.com so we need a central "Premier" concept for cross branding.
Our site is going to be both educational and fun.
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We are targeting the best and the brightest college students and recent graduates in the country for internships and entry level jobs. Long term we will target MBAs and Junior Military Officers as an extension of the Premier brand.
We are looking for a logo that says "PremierGrads.com", but because we are looking to extend our brand into other segments such as PremierRecruits.com and PremierMBAs.com, we are looking for the word "Premier" to have the ability to be cross branded with the other targeted consumers. We need to appeal to prominent corporations while also targeting the most talented college students and graduates in the country. We want the same look for the word Premier across all of our website segments. Feel free to be creative with colors, fonts, imagery, and style. Possibilities certainly include using different fonts for the words Premier and Grads.
We feel we have a very strong word/brand with "Premier" so imagery should reflect appeal to both outstanding students and prominent corporations.
The examples we have provided are just some ideas that have been shooting around the board room. We are very interested in seeing what you come up with! Thank you for your best efforts!
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