Must Know TV is a product for viewing Key Performance Indicators (KPIs) on a TV screen
e.g. if you have specific monthly targets Must Know TV breaks down the targets daily and shows how you are performing to that target on a daily basis.
Initially it is aimed at the motor Industry to monitor the sales and servicing of cars.
Edit for clarification: As well as being available on TV, the product will also be viewable by clients via a members area on a website. The product in general relies on red/amber/green charts to portray target achievement.
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Audience will typically be business managers, initially in the motor industry.