Logo for military products marketing/engineering company

Military Battery Systems, Inc. http://www.milbatteries.com

We are a small, dynamic company that is a manufacturer rep agency.

For our clients (the product manufacturers) we their handle marketing, product sales, and engineering support to the military market place.

Primary products include:
• Advanced batteries for military vehicles & miscellaneous equipment (boats, generators, and many other things).
• Revolutionary technology for servicing batteries (recovering dead batteries, making them last longer, etc)
• Power management accessories for vehicles

Product Traits: Our products are known for being more robust and better able to operate in harsh environments. For our vehicle batteries we used to give demonstrations where we would shoot the battery with a rifle, then install it in a vehicle and start the engine (something a conventional battery could never survive). They cost more but save the customer money in the long run via longer life & less maintenance.

We are based out of the beautiful mountains of Colorado (jeez, some days it's hard to stay inside the office) but we also travel throughout the country providing support to our customers.

The end customers are the product users within the US Military. They are typically the mechanics and equipment managers; the people responsible for keeping the equipment in top working order in dangerous operating conditions.

We also sell products to companies who build equipment for the military. These include many of the big name defense contractors (Boeing, General Dynamics, Lockheed, etc)

Our current logo is functional but boring. The design is based on the electrical schematic symbol for a battery. Engineers understand this but many customers who are not engineers don’t see the relevance.

The long, short height can be hard to use in some applications. One possibility here would be to use a shortened version of our name such as “Mil Batteries”

The new logo will be used on an upcoming redesign of our website, http://www.milbatteries.com/
As well as literature, company apparel, stationary, business cards, and trade show booth graphics. Some of these will have different color backgrounds (i.e. white paper or a dark blue shirt)